This is a very well packaged kit with pleasing graphics, drawn images of included equipment, and a drawn out four step process that allows potential brewers and gift buyers to understand the basic process without having to ask a question. Makes for a great gift at the holidays. Allows you to add an ingredient kit from your shop and have a starter package under $99. Comes complete with easy to understand directions. 

The Brewmaster Kit includes some key upgrades not found in some starter kits like Star San, an Adhesive thermometer, a Dial thermometer, Spoon and THREE Reusable grain bags.  This is an amazing value. The whole list of equipment inludes:
(2) Brewmaster plastic buckets with spigots for fermentation, bottling, and cleaning
Bucket lid, stopper, and airlock
24 inch spoon
Vinyl tubing for transfers & bottling
Bottle filling wand
Wing bottle capper & 50 bottle caps
(3) 8"x15" re-usable mesh steeping bags for grain and hops
Star San sanitizer, 4 fl oz bottle
Bottle brush
Triple scale hydrometer and sample jar
Dial thermometer
Adhesive liquid crystal fermentation thermometer
Step by step instructions
 
California Recipients: WARNING: Cancer and Reproductive Harm - www.P65Warnings.ca.gov